For some bussines that dedicate to marketing, they use the bloging so as to have a social connection with the consumer. Blogs are used to create a good impresion of the bussines. They also use ther blogs so as to create a connection and can have some comments from the consumer and have better products. In my opinion this is very important because the bussinesses have to have a good conection with the buyier so as to sell what the people want.
Business and brands have realized that they need to do social and do it well. So they create a social media marketing strategy and then they start implementing the tactics to achieve the goals.